3 Personal Branding Tips for Baby Boomer Job Seekers - Career Pivot

3 Personal Branding Tips for Baby Boomer Job Seekers - Career Pivot Marking Tips The idea of an individual brand is moderately new. In 2009, when we were in the extraordinary downturn and the thoughts for Career Pivot were sprouting in my mind, I got Dan Schawbel's Book, Me 2.0: Build a Powerful Brand to Achieve Career Success. This was first experience with the term individual marking. The idea of an individual brand turned out to be clear when I read the accompanying statement: Your image is the thing that individuals state about you when you're not in the room â€" Jeff Bezos, Founder of Amazon We as a whole have a brand… in any case. Let me give you a couple of straightforward marking tips that originate from my new book, Personal Branding for Baby Boomers â€" What It Is, How to Manage It, and Why It's No Longer Optional. Marking Tip #1 â€" Your LinkedIn Photograph Your LinkedIn photograph is totally basic. What does your present photo state about you? On the off chance that you don't know, look at PhotoFeeler.com and hear others' thoughts about your present photo. I need you to think about three things regarding your photograph: Foundation â€" This is considerably more significant than you might suspect. Investigate Jason Seiden's article called, What Profile Photo Works Best on LinkedIn: A Real-Life Experiment. Editing your photo â€" Headshot photos are rectangular. Internet based life photos are for the most part square. Your headshot should be edited. When you crop the photo, does the foundation despite everything pass on the fitting message? Look at my headshot and LinkedIn photo from the book. The shade of your garments â€" The shade of your garments must be perfect with the foundation. On the off chance that you are a person, you may need to find support with this… as I did. Marking Tip #2 â€" Your Brand Story Your image story tells the peruser what your identity isâ€"not what you have done. This ought to be written in first individual. It is your story. Who ought to compose this story? NOT YOU! In the book, I give you three techniques for composing the story, yet the genuine composing ought to be finished by somebody other than you. It could be somebody you recruit, a companion, or a family member. I have had the best karma with grown-up girls. They will boast on Mom or Dad with an understanding hardly any others have. Tune in to the latest scene Your image story ought to be put in the rundown segment of your LinkedIn profile. The synopsis area is restricted to 2,000 characters, in this manner, this should be firmly altered and elegantly composed. Marking Tip #3 â€" Rich Media Links Each area of the LinkedIn profile permits you to transfer substance or connection to content on the Internet. This is an incredible method to show what you know. This could include: YouTube recordings Articles you've composed Work item Item depictions for things you've sold or overhauled Spreadsheets PowerPoint introductions LinkedIn Publisher posts Connections to individual sites You ought to incorporate whatever shows that you know your stuff. On the off chance that you are keen on more data on composing LinkedIn Publisher posts that work, read my ongoing Forbes article, Using LinkedIn Influencer To Build Your Personal Brand. I as of late had a customer who included connects to item portrayals of the large number of refined assembling machines he included sold inside the past 10 years. It was very great. This was a main consideration in him getting a meeting for the activity he was accordingly employed for. In the event that you follow these three marking tips, you will be headed to making an individual brand that individuals will recall. If you don't mind watch the account of theFlexJobs Webinar: Leveraging LinkedIn to Get Noticed by Employers. This post initially showed up on Flexjobs.com Marc Miller Like what you simply read? Offer it with your companions utilizing the catches above. Like What You Read? Get Career Pivot Insights! Look at the Repurpose Your Career Podcast Do You Need Help With ...